VAT-Free Explained

How Does it Work?

A discount is applied on all items in the VAT free promotion which is equal to VAT free. However, to comply with the law we must still charge and show VAT.  So, VAT is still applied to the order at the current rate but the discount is equivalent to not paying VAT.

Please remember all prices online are displayed ex VAT.

For example, if you order an item costing £100 ex VAT. The total you would normally pay is £120 inc VAT. When we are running a VAT free promotion, we deduct the price of the item down to £83.33. Therefore when we add the VAT, the total you pay is £100 which would be the original price ex VAT.

If you are a VAT registered salon you can still reclaim your VAT.

How Will VAT Free Display? 

We'll be providing screenshots of the above example to show how the VAT will be deducted from your order.


Please note: Next day delivery is not available during VAT free promotions - orders will be despatched in 3 to 5 working days. Free delivery excludes large items and equipment. Items which include a separate delivery charge will be shown at your basket.

Delivery charges are exempt from all VAT Free events.

VAT Free Terms and Conditions 

VAT free discount is available only on special promotion days as displayed on our homepage. Items are subject to availability and while stocks last. VAT free discount can be used in conjuction with current online offers unless stated. 

VAT free discount cannot be used in conjunction with voucher codes.